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B2B Handbook Chapter Webinar - November 19, 2021
This presentation is part of the ISBM B2B Marketing Research Webinar Series, featuring two chapters from the upcoming new release of the Handbook of Business-to-Business Marketing.

Branding in B2B Firms (Kevin Lane Keller and Philip Kotler)
&
Business-to-Business (B2B) E-Commerce (Venkatesh Shankar)

Webinar Date: November 19, 2021

Time: Noon - 1:00PM ET

During this one hour seminar two of the chapters from the handbook (30 minutes for each chapter) will be featured. Each chapter author will have about 20 minutes to present. We hope this would include about half the time focused on an overview of the chapter and about half the time focused on proposing interesting research questions to inspire early-career B2B scholars (PhD students and junior faculty – our primary audience for the seminar). The remaining 10 minutes in each 30-minute block would be used for a moderated Q&A with the audience in attendance.

For anyone interesting in watching, but unable to attend the "live" webinar, these sessions will be recorded and available on B2B Pulse (https://isbm.org/b2b-pulse/) which is free for practitioner members of ISBM and academics who register.

After registering, you will receive a confirmation email containing information about joining the webinar.

Nov 19, 2021 12:00 PM in Eastern Time (US and Canada)

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