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Webinar: Organizing for Innovation: B2B Projects, Task Configuration, and Outcomes
This presentation is part of the ISBM B2B Marketing Research Webinar Series.

Presented By: Elham Ghazimatin, Assistant Professor of Marketing, The University of Stavanger

Webinar Date: April 16, 2021

Time: Noon - 1:00PM ET

Title: Organizing for Innovation: B2B Projects, Task Configuration, and Outcomes

During this 1 hour webinar, the presenter will discuss their research for about 30 minutes. Then, a discussant will spend 10-15 minutes providing feedback on the research. The remainder of the time will be open for Q&A between the attendees and the presenter.

For anyone interesting in watching, but unable to attend the "live" webinar, these sessions will be recorded and available on B2B Pulse (https://isbm.org/b2b-pulse/) which is free for practitioner members of ISBM and academics who register.

After registering, you will receive a confirmation email containing information about joining the webinar.

Apr 16, 2021 12:00 PM in Eastern Time (US and Canada)

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Speakers

Elham Ghazimatin
Assistant Professor of Marketing @The University of Stavanger
Professor Elham is a PhD graduate in marketing from the University of Melbourne, Australia and an assistant professor of marketing at the University of Stavanger (UiS). Her primary research interest is the governance of temporary organizations or so-called projects. Using secondary data and econometric methods, she examines how projects can be organized for the superior performance. Projects are dominant in many areas, such as film making, defence, and construction yet remain largely unstudied. In her dissertation Elham studies, for example, how buyers can select and incentivize suppliers, appropriate for conditions, to minimize costs. She also considers how supplier decisions to outsource determine buyer outcomes, such as innovation. Such studies bring important and new theoretical insights while also holding important implications for practitioners.