David Horn (’79 BSME, ’83 MBA) is Founder and President of Fast Forward Consulting, LLC helping companies achieve product management and marketing excellence. He is also Vice President of Business Development at Appex where custom business application integrations are created faster and for less than you might imagine. Dave has decades of executive experience in all phases of the product life cycle from innovation, development, introduction, marketing, and support. His experience includes leadership roles at Fortune 100 companies such as Hewlett-Packard, small information technology companies, start-ups, and business ownership in the consumer services industry. He has held various executive roles and consulted with companies to innovate, develop, position, and introduce groundbreaking computer peripherals that grew revenues from $0 to over $300M, network and online software solutions, digital scanning services for consumers, international compliance products, and most recently cloud-based business application integration. In the process, Dave received first-hand instruction from and working experience with renowned product management and marketing leaders such as Geoffrey Moore, and Clayton Christensen’s innovation consulting firm, Innosight.
During this webinar you will learn how to more rapidly and effectively execute product innovation, development, and introduction by applying best practices during the early stages of a product’s life cycle. A few baseline questions will start things off such as -- What is sustaining vs. disruptive innovation? Which should you have? How can you tell? Those are then followed by best practices in new product concepts and testing, value ecosystems and propositions, target personas, positioning, branding, and first round marketing assets essential to launch a product. Join Dave for some tips and tricks on cracking the code to product success.