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Webinar: Listening to the Voice of the Customer
Join us for this 45-minute webinar and learn from Gerry Katz, founder of Applied Marketing Inc. Gerry will share with you a preview to his upcoming course to be held October 11th & 12th in Chicago.

Institute instructor, Gerry Katz of Applied Marketing Science, is offering an upcoming open-enrollment course on the Voice of the Customer. This highly-regarded course is designed to teach attendees how to use VOC data to accelerate innovation in business-to-business markets.

Institute Members interested in the course to be held Oct 11-12, 2017 in Chicago, Illinois can also registered for the two day course (see http://isbm.org for details).

This course is taught by Gerry Katz, Vice Chairman of Applied Marketing Science. Gerry is a recognized authority in the areas of new product development, design of new services, process innovation and market research, with more than 40 years of consulting experience.

Presented by: Gerry Katz, Vice Chairman, Applied Marketing Science

Sep 26, 2017 2:00 PM in Eastern Time (US and Canada)

Webinar is over, you can not register now. If you have any questions, please contact Webinar host: LORI ANN NICOLINI.