Join us for this 45-minute webinar and learn from Gerry Katz, founder of Applied Marketing Inc. Gerry will share with you a preview to his upcoming course to be held October 11th & 12th in Chicago.
Institute instructor, Gerry Katz of Applied Marketing Science, is offering an upcoming open-enrollment course on the Voice of the Customer. This highly-regarded course is designed to teach attendees how to use VOC data to accelerate innovation in business-to-business markets.
Institute Members interested in the course to be held Oct 11-12, 2017 in Chicago, Illinois can also registered for the two day course (see http://isbm.org for details).
This course is taught by Gerry Katz, Vice Chairman of Applied Marketing Science. Gerry is a recognized authority in the areas of new product development, design of new services, process innovation and market research, with more than 40 years of consulting experience.
Presented by: Gerry Katz, Vice Chairman, Applied Marketing Science