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Webinar: Direct and Spillover Effects of Product Recalls in Secondary B2B Markets
This presentation is part of the ISBM B2B Marketing Research Webinar Series.

Presented By: Khimendra Singh, Assistant Professor of Marketing, The University of Stavanger

Webinar Date: July 9, 2021

Time: Noon - 1:00PM ET

Title: Direct and Spillover Effects of Product Recalls in Secondary B2B Markets

During this 1 hour webinar, the presenter will discuss their research for about 30 minutes. Then, a discussant will spend 10-15 minutes providing feedback on the research. The remainder of the time will be open for Q&A between the attendees and the presenter.

For anyone interesting in watching, but unable to attend the "live" webinar, these sessions will be recorded and available on B2B Pulse (https://isbm.org/b2b-pulse/) which is free for practitioner members of ISBM and academics who register.

After registering, you will receive a confirmation email containing information about joining the webinar.

Jul 9, 2021 12:00 PM in Eastern Time (US and Canada)

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Speakers

Khimendra Singh
PhD Candidate @University of North Carolina
Khimendra’s primary research interests are: adverse event, digital marketing, electric vehicle industry, and political advertising. He has an MBA, Business Administration and Management from ESSEC Business School and completed his B.Tech from The Indian Institute of Technology, Madras.