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Webinar: Manufacturer-Retailer Relationships and the Distribution of New Products
This presentation is part of the ISBM B2B Marketing Research Webinar Series.

Presented By: Bowen Luo, Doctoral Student of Marketing, University of Rochester

Webinar Date: June 11, 2021

Time: Noon - 1:00PM ET

Title: Manufacturer-Retailer Relationships and the Distribution of New Products

During this 1 hour webinar, the presenter will discuss their research for about 30 minutes. Then, a discussant will spend 10-15 minutes providing feedback on the research. The remainder of the time will be open for Q&A between the attendees and the presenter.

For anyone interesting in watching, but unable to attend the "live" webinar, these sessions will be recorded and available on B2B Pulse (https://isbm.org/b2b-pulse/) which is free for practitioner members of ISBM and academics who register.

After registering, you will receive a confirmation email containing information about joining the webinar.

Jun 11, 2021 12:00 PM in Eastern Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Lori Nicolini.