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Pockrass Memorial Lecture - Dr. Francesca Sobande
Spectacularized and Branded Digital (Re)presentations of Black People and Blackness
Digital racism and the online experiences of Black people have been foregrounded in vital contemporary research, particularly Black scholarship and critical race and digital studies. As digital developments occur rapidly there is a need for work which theorizes recent expressions of digital anti-Blackness, including since increased marketing industry interest in the Black Lives Matter (BLM) movement in 2020. This talk explores digital racism and racial capitalism related to online (re)presentations of Black people and associated racist marketplace logics, digital practices, and (re)mediations of Blackness in the service of brands. Such discussion focuses on computer-generated imagery (CGI) racialized online influencers, the spectacularization of Black pain and lives, digital marketing approaches, and the digital experiences of Black women. Overall, this work examines the shape-shifting nature of anti-Black digital racism and commercial components of it which are impacted by intersecting oppressions.

Speaker Bio
Dr. Francesca Sobande is a lecturer in digital media studies and director of the BA Media, Journalism and Culture programme at Cardiff University. She is an affiliate of the Data Justice Lab and is Communications Co-Chair (with Dr. Naya Jones) of the Race in the Marketplace (RIM) Research Network. Francesca's work focuses on the media experiences of Black women in Britain, digital remix culture, creative work, brand "woke-washing", and the politics of popular culture and power. She has commented on such topics for ABC News, Al Jazeera, BBC News, The Guardian, and Quartz. Francesca’s research has been published in international journals including European Journal of Cultural Studies, Marketing Theory, Television & New Media, Consumption Markets & Culture, and Communication, Culture & Critique. She is author of The Digital Lives of Black Women in Britain (Palgrave Macmillan, 20

Apr 26, 2021 11:00 AM in Eastern Time (US and Canada)

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