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ISBM B2B Research Webinar Series - Nov 5

01:01:00

Nov 5, 2020 11:45 AM

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Speakers

Yael Karlinsky Shichor
Assistant Professor, Marketing @Northeastern University
Yael Karlinsky Shichor is an Assistant Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University. Yael holds a PhD in Marketing from Columbia Business School, an M.Sc. in Information Management from Tel Aviv University, and a B.Sc. in Information Systems from the Technion Institute of Technology, Israel. Prior to joining Northeastern University Yael was a Visiting Postdoctoral Research Fellow at Stern School of Business at New York University. Yael’s research bridges marketing science and behavioral decision theory. She uses statistical modeling and machine learning to study topics in Business to Business (B2B) marketing, digital marketing and the intersection between information technologies and marketing. Specifically, her research focuses on automation of decision making and its application to marketing (e.g. B2B pricing), as well as on the psychological aspects of using automation and artificial intelligence (AI) models.