webinar register page

Webinar banner
ISBM B2B Research Webinar Series - Sep 17


Sep 17, 2020 11:45 AM

* Required information


Minkyung Kim
Assistant Professor of Marketing @UNC Chapel Hill
Minkyung Kim’s research focuses on quantitative marketing, salesforce management, customer relationship management and digital marketing. Her teaching interests include marketing analytics, marketing management, pricing and marketing research. Dr. Kim’s research has been published in such journals as the Journal of Marketing Research. She won the INFORMS Society for Marketing Science (ISMS) Doctoral Dissertation Proposal Competition and the ISBM Doctoral Awards Competition. She received her PhD, MPhil and MS from Yale University, and her MS and BBA from Seoul National University.