This is the second presentation in the ISBM webinar series B2B Marketing Research Webinar Series. This is a webinar venue for B2B marketing doctoral students and researchers to present their research and receive valuable feedback from ISBM's global network of renowned B2B researchers and experts.
Based on interest, ISBM will offer these "webinar" opportunities once a month.
This next presentation will be from another of the ISBM 2019 Doctoral Support Competition Winners, Divya Anand from the University of Missouri. Her research work is titled "Implementing Marketing Strategy Changes: Minimizing Channel Partners' Negative Responses".
This webinar will be held on Thr, August 13 from Noon-1:00PM ET.
During this 1 hour webinar, the presenter will discuss their research for about 30 minutes. Then, a discussant will spend 10-15 minutes providing feedback on the research. The remainder of the time will be open for Q&A between the attendees and the presenter.
For anyone interesting in watching, but unable to attend the "live" webinar, these sessions will be recorded and available on B2B Pulse (https://isbm.org/b2b-pulse/) which is free for practitioner members of ISBM and academics who register.
After registering, you will receive a confirmation email containing information about joining the webinar.